BRAND SPIRIT
CAFEC CEO
SHIGEJI NAKATSUKA
About Us
CAFEC was launched as the original brand of Sanyo Sangyo. Sanyo Sangyo Co., Ltd was found in 1973 as the synthetic coffee equipment manufacturer, and has been growing since then.
We are the first manufacturer who developed the cone-shaped paper filter in the world, and our main product “coffee paper filter” has been delivered to market both in and out of Japan as OEM and NB products for many years.
Besides the main paper filter business, we has been broaden our business to other coffee equipment and to drip coffee bag, stick sugar and milk powder. And more, further broaden to coffee roasting and food business such as frozen food, seasoning and dressing. We, as Sanyo Sangyo, also manage the specialty coffee café named “Youmeca” and the restaurant “Hyakuzen-no-yume”. Like this, we always pursue how to better enjoy good taste of coffee and food.
CHANGING TIMES
It is already half century since Sanyo’s foundation.
During the half century, time has changed drastically; it is highly informed and now is in the midst of network society.
Different industries such as convenience stores also enter into our coffee industry in a stream. In our coffee industry itself, instead of commercial coffee, specialty coffee becomes popular and is growing as an international trend.
With this background, we began thinking we should make our own brand to give our passion to people by ourselves.
WHY CAFEC?
Now we can enjoy coffee everywhere; in a hotel, convenience store and also in a plane. However, it is really tasty coffee? Just imagine if you are served instant coffee at the very last of a high-class course cuisine… how does it feel?
Sad to say, there is little restaurant who serve really good taste of coffee, I think.
What the good taste of coffee is?
How we can share good coffee with everyone in the world?
How people can enjoy delicious coffee at home?
We have been thinking about it.
Our corporate message is “Happiest smile by coffee!” We do want everyone to enjoy a really good taste of coffee brewed easily at home: CAFEC is the brand born from such the passion.
Coffee Always FlaresEveryone’s Courage.
“Want to see your smile over a cup of delicious coffee in your daily life”
Start with Coffee and end with Coffee!
CAFEC only thinks about coffee and Always Fills you with happiness to let you Enjoy professional brewing through CAFEC coffee tools!
CAFEC complements your coffee performance perfectly; for everyone, for your daily life and at home.
IT’S EASY!
YOU CAN ENJOY
TASTY COFFEE AT HOME
“To form a deeper coffee filtering layer by Pour Over”- This is our answer for tasty coffee.
We have thought hard and conducted study - what is the best way for everyone to enjoy good taste of coffee at home easily? After long time study, we got this answer at last.
That is to say, the longer time hot water soaks into coffee powder, the better the taste of coffee becomes. All CAFEC products were designed to embody this theory.
No need to do any special thing, everyone can brew good taste of coffee with CAFEC products and by fresh coffee beans roasted within two weeks. Just it! Don’t you think it is easy?
PASSION FOR
HAND-DRIP
There are many brewing methods. Among them, nell-drip is an exceptional. However, a nell dripper requires complicated washing and maintaining process so it is difficult to do it in daily life. It is nonsense if you cannot enjoy good taste of coffee at home easily. You may say it is easy to brew coffee by a coffee maker. But as the word “God hand”, we think nothing is better taste than a coffee brewed by hand heartly.
So, That’s why our recommendation is still “Hand-Drip”. All CAFEC products are designed based on our theory; to provide best taste of coffee like coffee brewed by nell-drip easily at home.
Wish you have the happiest time with coffee brewed heartily by hand-drip.
AROMA IS HEALING
Foods are what you can enjoy with your own eyes, but coffee is not typically. Instead, you can taste vary aroma of it with your nose.
Strange to relate, you know clearly whether it tastes good or not just smelling aroma.
